Read time: 4 minutes The Monday Morning Building Product Advisor is a weekly newsletter I send out that’ll help you get better at connecting with architects. If you’re new here, subscribe here so you don’t miss the next lesson. Today, I’ll share Step #3 in building better architect connections. Imagine holding a key. It unlocks […]
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#011 – Building Better Architect Connections – Step #2: How To Research Your Optimal Architect Avatar (OAA) To Understand Their Wants & Needs
Read time: 5 minutes Today, I’ll give you a step-by-step process you can use to research your Optimal Architect Avatar (OAA). In case you missed it, review last week’s email (here), where we discussed why it’s so important to identify your OAA. Knowing that, let’s focus on how to use research to get a clearer […]
#010 – Building Better Architect Connections – Step #1: The secret power of identifying your “optimal architect avatar”
Read time: 6 minutes Today, I’ll show you how you can remove a ton of stress from your life and add more wins to your building product rep business. How? → Focus. By focusing on your bestest architect prospects, you increase your chances of finding your ideal clients… Your champions… Your tribe. [Did you just […]
#009 – 5 ways to identify your ideal architect client, maximize relevance & cut fat
Read time: 3 minutes Today I’m going to show you how to unlock the secrets to pinpointing the architects who need you most. You HAVE to know your audience. But how can you make sure you’re fishing in the right waters? Why should you, a seasoned or aspiring sales rep, care about refining your target […]
#008 – 3 Email Templates You Can Use to Intrigue Architects… The Follow-Up (Part 2)
Read time: 5 minutes Last week, I shared the idea of using 9-word emails for your follow-up with architects. And three templates you can try. [Missed it? Find it right here. ] Today, as promised, I’ll show you what follow-ups to do AFTER sending your 9-word emails. An effective follow-up strategy with an interested architect […]