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The REAL reason architects ignore your emails…

By Neil Sutton

The Real reason architects ignore your emails

“There’s no WAY I’m going to tell my wife about this!” I thought to myself. I’d hoped I found the solution to our dog situation… but this wasn’t it… This article offers you another glimpse into an architect’s mindset. And possibly an idea or two of how you can break into that mindset to help […]

Don’t let your “weak” substitution request sink your chances…

By Neil Sutton

Weak substitution requests

I’m not sure why, but I always imagine the bidding phase of a project will go smoothly. You know — the design team has issued the project’s drawings and specifications. They’re “out on the streets” for the hopeful contractors, subs, and manufacturers to review and prepare their bids for the project. This is that “quiet […]

A Teaching Moment – Before I Hit DELETE

By Neil Sutton

Bad Emails from BPMs

Last week, I was working at my desk when I heard some chatter in the office. Several architects in the office were commenting on an email we all received. They were saying how fishy it looked before they deleted it. Even though I was working toward a deadline, I couldn’t help myself. I took a break […]

On Trade Shows, Breath Mints, and Becoming the Architect’s Choice

By Neil Sutton

Trade shows, breath mints and marketing to architects

I’ve got a couple things today. So let’s get right to ’em. First of all, I’ve been quiet for a while (our last post was in June; yikes!), so I wanted to touch base. You might be a new subscriber, or you may have been here awhile. Either way, THANK YOU for tuning in to get […]

“Half-blind architect shares a secret to marketing to architects” [Part 1]

By Neil Sutton

Half-blind architect shares a secret

It was bound to happen eventually, but this Spring it was my time… I finally had to upgrade from my “readers” to full-time glasses. And they’re trifocals to boot. I can see fine far away. But I need a lot of help seeing and reading books/smartphones/labels and also to see my computer screen. All these […]

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