There are a lot of books & courses on marketing & sales, and LinkedIn is packed with loads of email marketing tips. But, sometimes, you’ve gotta look elsewhere for inspiration. Example: I heard one line from a movie, ๐๐ถ๐ค๐ฌ๐บ ๐๐ถ๐ฎ๐ฃ๐ฆ๐ณ ๐๐ญ๐ฆ๐ท๐ช๐ฏ, reinforcing an email marketing tip to help your emails stand out. Doin’ the Kansas […]
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The REAL reason architects ignore your emails…
“There’s no WAY I’m going to tell my wife about this!” I thought to myself. Iโd hoped I found the solution to our dog situation… but this wasnโt it… This article offers you another glimpse into an architectโs mindset. And possibly an idea or two of how you can break into that mindset to help […]
Don’t let your “weak” substitution request sink your chances…
I’m not sure why, but I always imagine the bidding phase of a project will go smoothly. You know — the design team has issued the project’s drawings and specifications. They’re “out on the streets” for the hopeful contractors, subs, and manufacturers to review and prepare their bids for the project. This is that “quiet […]
A Teaching Moment – Before I Hit DELETE
Last week, I was working at my desk when I heard some chatter in the office. Several architects in the office were commenting on an email we all received. They were saying how fishy it looked before they deleted it. Even thoughย I was working toward a deadline, I couldn’t help myself. I took a break […]
On Trade Shows, Breath Mints, and Becoming the Architect’s Choice
Today, I want to share a few sweet tips on trade shows from an architectโs point-of-view. So buckle in and pay attention because these seemingly simple tips could make the difference at your next trade show booth. Stepping onto the trade show floor… Last week was the AIA Iowa Fall Convention. Itโs smaller than […]