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There are a lot of books & courses on marketing & sales, and LinkedIn is packed with loads of email marketing tips. But, sometimes, you’ve gotta look elsewhere for inspiration. Example: I heard one line from a movie, 𝘓𝘶𝘤𝘬𝘺 𝘕𝘶𝘮𝘣𝘦𝘳 𝘚𝘭𝘦𝘷𝘪𝘯, reinforcing an email marketing tip to help your emails stand out. Doin’ the Kansas […]

“There’s no WAY I’m going to tell my wife about this!” I thought to myself. I’d hoped I found the solution to our dog situation… but this wasn’t it… This article offers you another glimpse into an architect’s mindset. And possibly an idea or two of how you can break into that mindset to help […]

I’m not sure why, but I always imagine the bidding phase of a project will go smoothly. You know — the design team has issued the project’s drawings and specifications. They’re “out on the streets” for the hopeful contractors, subs, and manufacturers to review and prepare their bids for the project. This is that “quiet […]

Last week, I was working at my desk when I heard some chatter in the office. Several architects in the office were commenting on an email we all received. They were saying how fishy it looked before they deleted it. Even though I was working toward a deadline, I couldn’t help myself. I took a break […]

Today, I want to share a few sweet tips on trade shows from an architect’s point-of-view. So buckle in and pay attention because these seemingly simple tips could make the difference at your next trade show booth.   Stepping onto the trade show floor… Last week was the AIA Iowa Fall Convention. It’s smaller than […]