This post is the last step in my series, expanding on a guest post I wrote for Venveo’s blog. Together, these nine steps give you an outline to start cultivating new relationships with architects. Enough with the small talk! Let’s get right to it… You now have her ear for product suggestions – Use it! You made […]
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Removing obstacles…
Eight or nine years ago, when I was learning to write better proposals, I came across an eye-opening realization… We’re all wired to say “no.” Why? Because it’s the easy way out. If you say NO, that means you don’t have to change anything. “Mom, can I go over to Billy’s to play?” “No.” “Why?” […]
A marketing to architects primer for the “Uninitiated”
About 18 months ago, I wrote a guest post for another marketing blog. It was a rather meaty post. About 2,200 words. The post lays out nine simple steps you can take to start building your network of architects. Connections who look to you as their go-to expert on your building products. Notice I said […]
The magical word you need to start using today
A little while ago, I learned a new word: “Nomophobia.” According to the researchers at my alma mater, Iowa State University, it’s the fear of being without a mobile phone. (Gasp! A cold sweat just ran down my spine just thinking about it…) I’ll freely admit I suffer from this fear. If my left hand […]
This Post Contains a Powerful Writing Tip…
5,500 words per week. That’s what my word count software tells me I’m writing on average. That’s around 250,000 words per year. You might not have that high of a number. But I’ll bet you write a lot more than you realize. Doesn’t it make sense to make sure all your writing is as good […]