In yesterday’s post, you learned the most important place to start marketing to architects. Today’s post continues to take you through the nine crucial steps. The steps you should take to start cultivating new relationships with architects. Here’s Step Number Two… Research the architect to understand his wants & needs… Develop the picture of your […]
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Do you start here when marketing to architects? Here’s why you should…
Most conversations I have with clients start with, “I want to market to architects.” And that’s good. They’ve come to the right place, ’cause that’s what I help with. But the only way I can help them and how you can help yourself is to dig deeper into who you’re going to market to… This post […]
A marketing to architects primer for the “Uninitiated”
About 18 months ago, I wrote a guest post for another marketing blog. It was a rather meaty post. About 2,200 words. The post lays out nine simple steps you can take to start building your network of architects. Connections who look to you as their go-to expert on your building products. Notice I said […]
The magical word you need to start using today
A little while ago, I learned a new word: “Nomophobia.” According to the researchers at my alma mater, Iowa State University, it’s the fear of being without a mobile phone. (Gasp! A cold sweat just ran down my spine just thinking about it…) I’ll freely admit I suffer from this fear. If my left hand […]
This Post Contains a Powerful Writing Tip…
5,500 words per week. That’s what my word count software tells me I’m writing on average. That’s around 250,000 words per year. You might not have that high of a number. But I’ll bet you write a lot more than you realize. Doesn’t it make sense to make sure all your writing is as good […]