Here’s something that’s always amazed me… (…And it’s the perfect opportunity for you to get your foot in the door on every project out there.) It’s how insufficient a lot of substitution requests are. The ones coming through during a building project’s bidding phase. Or during construction. I’d understand if the specifications weren’t perfect. Or […]
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[Architect Mind-hack #9] Future Projects…
This post is the last step in my series, expanding on a guest post I wrote for Venveo’s blog. Together, these nine steps give you an outline to start cultivating new relationships with architects. Enough with the small talk! Let’s get right to it… You now have her ear for product suggestions – Use it! You made […]
Removing obstacles…
Eight or nine years ago, when I was learning to write better proposals, I came across an eye-opening realization… We’re all wired to say “no.” Why? Because it’s the easy way out. If you say NO, that means you don’t have to change anything. “Mom, can I go over to Billy’s to play?” “No.” “Why?” […]
Always be searching…
Definition – “cul-ti-vate: to grow or raise something under conditions you can control.” We’ve come a long way together. We’re on the last stretch of our final three steps. Now, on these last three, you’ll notice they’re not your typical steps. You won’t just go through them, check a box and move on to the […]
Racking the shotgun to find “The Architect” [Step 6]
Last night, I started re-reading another great marketing book from my shelves. It’s called, “80/20 Sales and Marketing,” by Perry Marshall. Perry is a marketing consultant I’ve been following for several years. I highly recommend you check out his book and his website, www.perrymarshall.com. (If you go to the “80/20” page of his site, you […]