From: 5,000 feet due west of the South Skunk River Friday, 6:30 a.m. “My way of learning is to heave a wild and unpredictable monkey-wrench into the machinery.” — Dashiell Hammett, The Maltese Falcon So, the other day I read this article about why you should wash your face every night. No, I don’t wear […]
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Killing your marketing budget [continued]
In yesterday’s post, you started looking at ways to effectively kill your bloated marketing budget. I told you about my concerns for our building industry and the state of building product manufacturers’ marketing strategies. Then started to list some proven methods you can start using to kill off that pesky marketing budget so nicely your […]
Great Ways to ‘Murd-alize’ Your Marketing Budget
It was almost exactly six years ago, sitting here at this very desk. That’s when the fog cleared and I started seeing things differently. That’s when I started learning about marketing and copywriting. And that’s when I started to worry about the state of the building industry… It’s happened before, you know? About a quarter […]
Dining with architects… Are you targeted the wrong group?
This is a short tale about a man who first annoyed me, then made me apologize to a bunch of people, then taught me a pretty good marketing lesson I thought I’d pass on. The insistent/persistent vendor… Years ago, I was in charge of setting up lunch & learns for my firm. Usually, I’d send […]
Remind me again… What is it you can do for me?
It happened this past January, here in the middle of Iowa… The highways were a bit ice-packed and a “towing ban” was in effect. (If you’re lucky enough to not know the term, that means if your car stalls or goes off the road, you’re stuck. Tow trucks can’t help you out.) Anyway, there I […]