Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Two days ago, I posted on LinkedIn about the 5 stages an architect goes through on their specification journey. Here’s a quick summary of the stages: 1) Unaware: The architect doesn’t know there’s a problem. 2) Problem […]
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#036 – The Nightshade Effect: Are Attractive Distractions Harming Your Trade Show Success?
Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= “Is it me, or is that lilac bush a LOT shorter than the other one?” she asked. “Yeah,” I agreed, “it’s like a foot or two shorter… And has it always had berries and those flowers? It […]
#035 – 5 Tips You Can Start Using Today To Build Rapport With Your Ideal Architect Clients
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= As I write this, I’m also preparing for a trip to Arlington, TX. I’m heading there to give some in-person group training to a hard-working team of sales reps. We’ll cover a lot in a short time, […]
#034 – How to Keep Architects Engaged Between Projects: 4 Strategies to Stay Relevant
Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= You know the drill. You’re trying to stay on your architect’s radar without being that pesky fly they want to swat. But what if I told you we could turn that fly into a golden goose? This […]
#033 – Architecting Your Success: 3 Steps To Segment Your Market & Get Specified So You Win More Projects
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Today, I’ll show how you can use market segmentation to make your marketing hit harder. How it’ll get architects to specify your products, like their project’s success depends on it. This can help you: And if you […]