Read time: 2 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Ever heard the saying, “Ghosting isn’t just for dating apps anymore”? [Yeah, me either. I just kinda’ made it up.] But anyway! It IS true! Especially if you’re a product rep trying to reach an architect during […]
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#046 – Unlocking Sales Velocity: The Venturi Effect In Action
Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= How a Renaissance fountain holds the *secret* to better sales What if you could double your sales momentum without spending an extra dollar? It sounds like a bold claim. But 30 years ago, a seed of a […]
#045 – Cracking the Architect’s Code: JTBD Insights for Product Reps
Read time: 2 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= In 2004, McDonald’s had a frustrating problem. They’d spent countless hours tinkering with their milkshake recipe. It was thicker, creamier, and sweeter. But, sales were flat. They were frustrated. Then, along came Clayton Christensen with one revolutionary […]
#044 – Maximize Your Architectural Firm Visits: A Strategic Guide for Building Product Reps
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Ever walked into an architectural firm and walked out feeling like you just wasted an hour of your life? You brought your best samples. You gave your spiel. They nodded politely. But deep down, you knew—nothing you […]
#043 – 5 simple steps to 10x your specification rate (even on a budget!)
Read time: 1 minute =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= NOTE: Today’s issue has a little different format than usual. I created a free guide for you! So, read the quick summary below, but then check out the link at the end for the PDF that’ll go […]