Definition – “cul-ti-vate: to grow or raise something under conditions you can control.” We’ve come a long way together. We’re on the last stretch of our final three steps. Now, on these last three, you’ll notice they’re not your typical steps. You won’t just go through them, check a box and move on to the […]
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Racking the shotgun to find “The Architect” [Step 6]
Last night, I started re-reading another great marketing book from my shelves. It’s called, “80/20 Sales and Marketing,” by Perry Marshall. Perry is a marketing consultant I’ve been following for several years. I highly recommend you check out his book and his website, www.perrymarshall.com. (If you go to the “80/20” page of his site, you […]
Educate The Architect about your market like nobody else can
Here we are at Step #5 of your outline to cultivate new relationships with architects. Here’s what we’ve covered so far: #1 – Do you start here when marketing to architects? Here’s why you should… #2 – How to Win Over Architects: Step 2 – Research #3 – But do you “like-like” me? A deeper […]
Assume the position… Thank you, sir. May I have another?
Just joining us? We’re chugging through nine must-have steps to building a lasting relationship with architects. Go check out these previous steps if you missed ’em: #1 – Do you start here when marketing to architects? Here’s why you should… #2 – How to Win Over Architects: Step 2 – Research #3 – But do […]
But do you “like-like” me? A deeper relationship with your prospect…
I hope you’ve been following along (and paying attention). If so, you’ve learned the first two steps to start and grow your relationship with architects. If not, here are the previous steps: Do you start here when marketing to architects? Here’s why you should… How to Win Over Architects: Step 2 – Research Let’s go […]