Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Hey there! Struggling to keep architects engaged in your virtual Lunch & Learns? Don’t worry! I have 4 foolproof tricks to hold their attention. And help them remember your presentation. With these tips, you’ll be able to: […]
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#041 – 3 Spec Tips Your “Most-Aware” Architects Already Want You To Use
Read time: 2 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Hey there, fancy-pants! You’ve got architects who know your product inside-out, love it, and are just one step away from specifying. So what’s stopping them from taking that final step? Today, I’ll show you how to convert […]
#040 – 3 Tips To Convince Product-Aware Architects To Specify Your Product
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= After 27 years in architecture, I’ve seen my fair share of product reps. Some stand out, but most? Not so much. Reps have pitched me everything. From spray paint to a “miracle” sealant to the next “game-changing” […]
#039 – 3 Simple Steps to Turn Solution-Aware Architects into Raving Fans
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Picture this: Your ideal architect is racing to meet some @%*!#% new energy efficiency standards. They’re searching for quality, sustainable building products that won’t break the bank. And they’re one step away from finding the perfect fit… […]
#038 – 3 Problem-Solving Tips That Will Guide Architects to Your Product
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Last week, I shared a sneaky trick to help your ideal architect realize they’ve got a problem they didn’t even know existed. [And if you missed it… I’m hanging my head & shaking it slowly & sadly […]