Welcome to the 22nd issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 🏛 In today’s issue, I’ll cover substitution requests (“SRs”): Read time: 6 minutes This week’s newsletter is brought to you by: You probably subscribed to this email because of my super-sweet LinkedIn […]
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#021 – What are architects hiding from you? Here’s the framework you need to unearth it…
Welcome to the 21st issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 👩💼🏛👨💼 In today’s issue I’ll cover: Read time: 4 minutes This week’s newsletter is brought to you by: You probably subscribed to this email because of my super-sweet LinkedIn posts, didn’t ya? […]
#020 – Level Up Your Sales: Gamification Tips for Building Product Reps
Welcome to the 20th issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 🏛 In today’s issue I’ll cover: Estimated read time: 5 minutes After your first connection, are you stuck in the “architect friend zone” and not sure what to say in your follow-ups? […]
#019 – The Best Way To Create or Improve Your UVP
The Best Way To Create or Improve Your UVP 12 years ago, I started learning marketing, sales & copywriting. In that time, I’ve invested $40K+ in learning from new and old masters. But I didn’t “get” the importance of you or your business’ USP / UVP until 5 years ago. [I’m a slow learner, I […]
#018 – Building Better Architect Connections – Step #9: You Have The Architect’s Ear For Product Suggestions – Use It!
Welcome to the 18th issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 🏛 In today’s issue I’ll cover: Estimated read time: 5 minutes Is your LinkedIn full of other product sales reps and short on your ideal architect clients? After your first meeting, are […]