=======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Read time: 4 minutes Attracting your ideal architect clients doesn’t have to be complicated. And I know a lot of building product reps struggle to find the best ways to do this. You want effective, trustworthy methods to build lasting connections. […]
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#026 – Playbook: How to play connect-the-dots at large A/E firms
Read time: 6 minutes The Flywheel Effect: How you can leverage key connections in large A/E firms Knowing how to connect with key players in a large A/E firm can be the key to your success. Jim Collins popularized the flywheel effect in his book Good to Great. It shows how small, consistent actions can […]
#025 – Understanding Architecture Firms: A simple guide for building product reps
Read time: 5 minutes A few years back, Mark Mitchell asked me to write a guest post for his Whizard Strategy blog. I was honored. He was a good guy & we’ll all miss him. The following is an edited version of what I wrote. ~~~~~~ The other day, I posted on LinkedIn about a […]
#024 – 5 minutes to perfecting your architect follow-up strategy
Read time: 5 minutes Ever wondered why your follow-up emails aren’t getting the response you hoped for? It might be time to rethink your strategy. The Design Parade I usually describe the architect’s design process as the “moving parade.” You never know where exactly they’ll be in a project’s design process when you enter the […]
#023 – Here’s a handful of direct marketing tips to help keep architects engaged
Read time: 6 minutes Today, I’ll show you common mistakes to avoid. And how you can keep architects engaged through effective communication. Do this right, and you’ll increase your chances of: And best of all, more of your products getting specified in architectural projects. The problem with most product reps’ approach to communication? They focus […]