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Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= 17 years ago, I was lying in my son’s bed, waiting for him to fall asleep. That’s when he whispered: “I feel good for LEGO ants.” I always treasured these stream of consciousness, twilight moments with my […]

Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= A while back, I heard this joke: Q: How many architects does it take to change a lightbulb? A: Why would you want a lightbulb there? It’s not a show-stopper, I know. But it does capture something […]

Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Pretty much every architect has been burned by products that overpromise and underdeliver. But the best architects… the ones who demand excellence… ask one crucial question before specifying anything: “Why should I trust this?” The answer is […]

Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Architects are busy. They’re juggling designs, budgets, and deadlines. But they still need products like yours. Here’s the problem: Most sales reps approach them like this: Result? Crickets. That ends now. Today, I’m sharing a proven system for attracting […]