Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= You chase architects. They ignore you. You finally book a meeting, but then you hear, “Just send over the specs, and I’ll take a look.” [Which everybody knows is code for: “I’ll forget about you the second […]
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#054 – Are you targeting the right architects? This secret could transform your business
Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Let’s say you’re hosting a Lunch-and-Learn presentation. You’ve got your slides polished to perfection. You’ve practiced your pitch umpteen times. And you even brought in those box lunches everyone loves (with a little surprise inside). But as […]
#053 – Are you chasing the wrong architects? Use this 2×2 fix
Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Hey there! A few months ago, I heard a story from a sales rep. He was pumped about booking a meeting with an architect who designed massive projects. He’d spent months wooing them, thinking he’d hit the […]
#052 – LEGO ants, magic hours, and the secret to selling creatively
Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= 17 years ago, I was lying in my son’s bed, waiting for him to fall asleep. That’s when he whispered: “I feel good for LEGO ants.” I always treasured these stream of consciousness, twilight moments with my […]
#051 – Architects overthink everything! Use that to your advantage
Read time: 4 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= A while back, I heard this joke: Q: How many architects does it take to change a lightbulb? A: Why would you want a lightbulb there? It’s not a show-stopper, I know. But it does capture something […]