Read time: 5 minutes Ever felt like you’d do just as well giving your Lunch & Learn presentations in a room by yourself? Or to a brick wall? You know what I’m talking about: You’re standing in front of a room, slides queued up, but the energy feels flat. The architects seem more interested in […]
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Your Best Bet To Improve Your AIA Lunch Presentations In 7 Repeatable Steps
Read time: 4 minutes Today, I’ll show you a deliberate practice routine you can plug into your weekly & monthly schedule to help improve your AIA CEU-accredited lunch & learns (L&Ls). Even though I’ll continue to share other interesting & fun ways to connect with architects, I know L&Ls hold a special place in your […]
How To Build An Online Community For Even Stronger Relationships with Architects
Ever wanted to create your very own online community where you can keep architects hooked? But whatever you try falls flat… You know what I’m talking about: You post something great on LinkedIn, but the response is crickets. Or you host an event, and attendance is lackluster. It’s like throwing a party where no one […]
8 steps to creating your own DIY kit campaign that will grab the architect’s attention
In today’s issue, I’ll show you how I’d create a simple DIY kit campaign you can send to your ideal architects to assemble and engage with your product quickly. Nowadays, everything is online all the time… That means architects are always curious when something “lumpy” lands on their desk. 👀 By creating & sending a […]
Want to throw intentional dinners that architects talk about?
I’ll come right out and say what you’re thinking… “Lunch & learns” S.U.C.K. for 99% of building product reps trying to start a decent relationship with architects. Let me guess… When you went to give your first lunch-and-learn (L&L), you imagined it ending better than: “Thanks for the lunch & CEUs. Now pack up your […]