I’ll come right out and say what you’re thinking… “Lunch & learns” S.U.C.K. for 99% of building product reps trying to start a decent relationship with architects. Let me guess… When you went to give your first lunch-and-learn (L&L), you imagined it ending better than: “Thanks for the lunch & CEUs. Now pack up your […]
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#001 – The “Mystery Mailer” that unlocks your connection to architects
Today, I’ll show you what to include in a “Mystery Mailer” you send to architects. Today’s digital world is overloading architects with emails & social media content. As one of my mentors, Brian Kurtz, says, “The least crowded In Box is the one at the end of your driveway or in the lobby of your […]
𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗶𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗖𝗹𝘂𝗲𝗹𝗲𝘀𝘀 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗽
There are a lot of books & courses on marketing & sales, and LinkedIn is packed with loads of email marketing tips. But, sometimes, you’ve gotta look elsewhere for inspiration. Example: I heard one line from a movie, 𝘓𝘶𝘤𝘬𝘺 𝘕𝘶𝘮𝘣𝘦𝘳 𝘚𝘭𝘦𝘷𝘪𝘯, reinforcing an email marketing tip to help your emails stand out. Doin’ the Kansas […]
The REAL reason architects ignore your emails…
“There’s no WAY I’m going to tell my wife about this!” I thought to myself. I’d hoped I found the solution to our dog situation… but this wasn’t it… This article offers you another glimpse into an architect’s mindset. And possibly an idea or two of how you can break into that mindset to help […]
Don’t let your “weak” substitution request sink your chances…
I’m not sure why, but I always imagine the bidding phase of a project will go smoothly. You know — the design team has issued the project’s drawings and specifications. They’re “out on the streets” for the hopeful contractors, subs, and manufacturers to review and prepare their bids for the project. This is that “quiet […]