Read time: 5 minutes A few years back, Mark Mitchell asked me to write a guest post for his Whizard Strategy blog. I was honored. He was a good guy & we’ll all miss him. The following is an edited version of what I wrote. ~~~~~~ The other day, I posted on LinkedIn about a […]
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#024 – 5 minutes to perfecting your architect follow-up strategy
Read time: 5 minutes Ever wondered why your follow-up emails aren’t getting the response you hoped for? It might be time to rethink your strategy. The Design Parade I usually describe the architect’s design process as the “moving parade.” You never know where exactly they’ll be in a project’s design process when you enter the […]
#023 – Here’s a handful of direct marketing tips to help keep architects engaged
Read time: 6 minutes Today, I’ll show you common mistakes to avoid. And how you can keep architects engaged through effective communication. Do this right, and you’ll increase your chances of: And best of all, more of your products getting specified in architectural projects. The problem with most product reps’ approach to communication? They focus […]
#022 – 4 quick tips to get architects to approve your substitution requests
Welcome to the 22nd issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 🏛 In today’s issue, I’ll cover substitution requests (“SRs”): Read time: 6 minutes This week’s newsletter is brought to you by: You probably subscribed to this email because of my super-sweet LinkedIn […]
#021 – What are architects hiding from you? Here’s the framework you need to unearth it…
Welcome to the 21st issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 👩💼🏛👨💼 In today’s issue I’ll cover: Read time: 4 minutes This week’s newsletter is brought to you by: You probably subscribed to this email because of my super-sweet LinkedIn posts, didn’t ya? […]