Yes… I know we’re way into the new year already. And you haven’t heard “Boo” from me. But you’re not going to hear excuses. I’ve been busier than a one-legged man in a butt-kicking contest. And that’s a beautiful thing. And hopefully, you’ve been way too busy yourself to notice or miss me while I […]
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Time to switch directions…?
The other morning I saw a clever email subject line I had to swipe. It said: “It’s Time to Switch Fan Directions.” If your not from a part of the country that experiences the four seasons, that phrase might not click. A quick (and probably needless) explanation: Ceiling fans have two directions… In the summer, […]
Walkin’ the walk when you’re marketing to architects
This past weekend, I went to the local car rental place to pick up a car for my week-long business trip. I was going to be driving for 8 hours away, so I’d requested something a little more comfortable than usual. When I got there, they pointed at a bright yellow hot rod. It looked pretty sweet […]
[Architect Mind-Hack #42] When stalking is a good thing…
I’m sure we’ve talked about this before, but it bears repeating… Before you start writing any of your marketing messages, you have GOT to get into the mindset of your prospect. Bow your head and weep for that poor, helpless soul. Schlepping through life without your product or service to light his way… Think about […]
Are you using this crucial recipe to make sure the right architects are on your mailing list?
A few weeks ago, an email subscriber asked a great question. It was about whether direct mail is a good option for connecting with architects. My answer started with the ever-frustrating, “It depends…” But I didn’t leave him hanging. And today I’ll expand on the most important part of my answer, so you can benefit […]