About 5 years ago, I was sitting in the office working toward a deadline. I heard a few coworkers commenting on an email we all received. “Isn’t this spam? When they send us emails about products that have nothing to do with our project types? DELETE!” I was on a time crunch, but I had […]
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#069 – Why a blob with no brain could outperform both of us online
A couple days ago, I almost gave up writing this week’s newsletter. I’ve got a big project deadline at my day job, as the friendly neighborhood architect. Plus, I’m helping some coaching clients rewrite their marketing information. And I was a little tapped out on valuable ideas for you… Then, whilst wallowing in my stew […]
#068 – Blindfolds, puzzles & FedEx: The campaign that actually gets you a meeting
This weekend, I got buried getting some client work done. I was scrambling to write you a great lesson today. When I saw it wouldn’t likely happen, I remembered that my very first newsletter was only seen by like 20 people. So, I looked it over, polished it up, and am sharing it here for […]
#067 – The sales rule that might make you delete half your contacts
Last Thursday morning, somewhere between my second coffee and third donut… I stumbled across a James Clear concept that made me drop half my donut into my mug. Paraphrased, it said: “Outsource your willpower to bright-line rules.” Hmm… That got me thinking about my own habits and willpower. Then I got to thinking about you […]
#066 – This 1,200-year-old Japanese idea might change how architectural product reps sell
Microseasons: The Ancient Sales Hack You Didn’t Know You Needed Your sales process might be sabotaging you, without you even knowing it. Most reps treat every week the same. Reach out when you remember. Follow up when you’re behind. Hope your timing lands. But what if the problem isn’t your product… …or even your pitch? […]