Welcome to the 20th issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 🏛 In today’s issue I’ll cover: Estimated read time: 5 minutes After your first connection, are you stuck in the “architect friend zone” and not sure what to say in your follow-ups? […]
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#019 – The Best Way To Create or Improve Your UVP
The Best Way To Create or Improve Your UVP 12 years ago, I started learning marketing, sales & copywriting. In that time, I’ve invested $40K+ in learning from new and old masters. But I didn’t “get” the importance of you or your business’ USP / UVP until 5 years ago. [I’m a slow learner, I […]
#018 – Building Better Architect Connections – Step #9: You Have The Architect’s Ear For Product Suggestions – Use It!
Welcome to the 18th issue of the Monday Morning Building Product Advisor! The newsletter to help you get better at connecting with architects. 🏛 In today’s issue I’ll cover: Estimated read time: 5 minutes Is your LinkedIn full of other product sales reps and short on your ideal architect clients? After your first meeting, are […]
#017 – Building Better Architect Connections – Step #8: Find & Tackle All The Architect’s Questions & Concerns
Read time: 4 minutes =======The Monday Morning Building Product Advisor is a weekly newsletter I send out that’ll help you get better at connecting with architects. If you’re new here, subscribe here so you don’t miss the next lesson.======= 16 years ago, I was learning to write better proposals & came across an eye-opening realization… We’re all […]
#016 – Building Better Architect Connections – Step #7: Always Be Searching For Ways to Contact & Reconnect With Your Ideal Architect Clients
Read time: 4 minutes =======The Monday Morning Building Product Advisor is a weekly newsletter I send out that’ll help you get better at connecting with architects. If you’re new here, subscribe here so you don’t miss the next lesson.======= “Cultivate = to grow or raise something under conditions you control.” We’ve come a long way & we’re […]