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Read time: 3 minutes =======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Today, I’ll show how you can use market segmentation to make your marketing hit harder. How it’ll get architects to specify your products, like their project’s success depends on it. This can help you: And if you […]

=======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Read time: 9 minutes (this one’s long but has a ton of value) Today, I’ll show you a simple but often forgotten strategy. You should add it to the “{{contact.first_name}} {{contact.last_name}} Sales Arsenal.” It’ll help you build stronger, lasting relationships with […]

=======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Read time: 5 minutes Today, I’ll show you a new framework on how to approach connecting with architects. And not just any architect. Your ideal architects. The ones that are a perfect fit for the products you represent. If you saw […]

=======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Read time: 4 minutes About 8 years ago, I was creating content for a major door manufacturer’s website. First, I told them what resources architects like me would love to have. Next, we boiled it down to a handful I helped […]

=======Psst! If you’re new here, subscribe here so you don’t miss the next lesson.======= Read time: 4 minutes I know getting us architects to spec your products can be a real pain. Let’s change that. With 27 years under my belt as an architect, I’ve got a few good strategies I’ve been sharing with you. […]