=======If you’re new here, subscribe here so you don’t miss the next lesson.======= Last Thursday, I got home from a business trip and headed straight down to my basement office to drop off my laptop. Ruger, our 80-pound German Shepherd, followed me down the stairs like he always does. But instead of flopping down next […]
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#071 – 10 reasons architects hate your website (and how to fix ‘em)
“Could you do a newsletter on the key critical features a product rep’s website should have to best capture the attention and communicate to our architectural audience?” I’m not sure he wants me to share his name, but that’s a great question a product rep emailed me last week. Since it was Memorial Day weekend […]
#070 – Why architects ghost you (and how to stop it)
About 5 years ago, I was sitting in the office working toward a deadline. I heard a few coworkers commenting on an email we all received. “Isn’t this spam? When they send us emails about products that have nothing to do with our project types? DELETE!” I was on a time crunch, but I had […]
#069 – Why a blob with no brain could outperform both of us online
A couple days ago, I almost gave up writing this week’s newsletter. I’ve got a big project deadline at my day job, as the friendly neighborhood architect. Plus, I’m helping some coaching clients rewrite their marketing information. And I was a little tapped out on valuable ideas for you… Then, whilst wallowing in my stew […]
#068 – Blindfolds, puzzles & FedEx: The campaign that actually gets you a meeting
This weekend, I got buried getting some client work done. I was scrambling to write you a great lesson today. When I saw it wouldn’t likely happen, I remembered that my very first newsletter was only seen by like 20 people. So, I looked it over, polished it up, and am sharing it here for […]