=======If you’re new here, subscribe here so you don’t miss the next lesson.======= Ever feel like architects see your amazing product as “just another option”? How can you make your solution stand out in a category full of similar materials and finishes? What makes it the best choice for design challenges and building performance? To […]
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#074 – You’re wasting time (& sanity) chasing all those architect “leads”
=======If you’re new here, subscribe here so you don’t miss the next lesson.======= I need to tell you something that might sting. Last week, I saw a rep completely blow what should have been an easy spec. The product was good and perfect for the project. And my architect colleague was interested. But somewhere between […]
#073 – The “Lawnmower Theory” of when to email architects
=======If you’re new here, subscribe here so you don’t miss the next lesson.======= “Do you know what Daddy does for work?” “Yes!” “You do? You know what I do when I leave to go to my job?” “Yes! You cut grass!” That was my daughter 20 years ago when she was 4 years old. And […]
#072 – Drinking sewer water, building trust, and other referral lessons
=======If you’re new here, subscribe here so you don’t miss the next lesson.======= Last Thursday, I got home from a business trip and headed straight down to my basement office to drop off my laptop. Ruger, our 80-pound German Shepherd, followed me down the stairs like he always does. But instead of flopping down next […]
#071 – 10 reasons architects hate your website (and how to fix ‘em)
“Could you do a newsletter on the key critical features a product rep’s website should have to best capture the attention and communicate to our architectural audience?” I’m not sure he wants me to share his name, but that’s a great question a product rep emailed me last week. Since it was Memorial Day weekend […]