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#089 – Real Q&A: Lunch & Learns, substitutions & going upmarket

By Neil Sutton

$@#%&*!!! Well, that sucked! I was just finishing editing today’s newsletter in Notion when there was a glitch, and I lost the whole thing. Just like that. I tried a few things and couldn’t resurrect the text. So, since it was already 5:00 AM, I had to decide whether I skip today, or come up […]

#087 – The bedtime mistake that made my son light up… and your architects could too

By Neil Sutton

When “getting it wrong” was the best part When my son was younger, we’d read Redwall together at bedtime. If you’ve read it, you know the vibe: castles… medieval mice… warrior badgers with the bloodlust… epic battles. But in our house, Redwall was a full-blown performance. Every character had a different voice […whether it made […]

#086 – Stop training architects to ghost you (Takeaway Selling For Product Reps)

By Neil Sutton

I’m sure you know this feeling… I got off the Zoom call with the prospect on a high. The meeting was great, the connection was real, and they loved my ideas. They promised to review my stuff and get back to me about that big project. Seven days later: My polite follow-up met the majestic […]

#085 – Gettin’ triggered on Labor Day…

By Neil Sutton

Happy Labor Day (if you’re in the US or Canada)! Since I’ll be relaxing & spending time with my family this weekend (and I’m guessing many of you will be, too), I’ll keep today’s post short. So, I’ll share a handful of links to some things you may have missed. But first, some context: Over […]

#084 – How Product Reps Can Use Oblique Strategies With Architects

By Neil Sutton

About 35 years ago, high above the Big Piney River in the Ozarks, I learned how to see in the dark. No night vision goggles. No ninja training. Not a single magic mushroom! Just a strange skill we picked up in Army Basic Training… ​ Oblique Vision… You’ve probably done it. You try to see […]

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