Blog

Recently, I was driving to one of my architectural projects. While driving, I re-listened to a marketing seminar I’ve found particularly helpful. Helpful in many ways, but especially mindset. And one of the many nuggets I’ve found in there is especially valuable for you. (If your goal is to better connect to architects and your other […]

How the heck can I possibly know your building material website isn’t performing as well as you’d like? (Just in case you were wondering, that’s what “sucking wind” means… I learned it back in the Army when we were having trouble keeping up the pace with our drill sergeants…) So how did I know? Am […]

Last Friday, I was sitting at lunch with a room full of fellow architects. And I overheard something that perked my ears up… Something to help you make sure you’re creating a good AIA presentation. You see? I’m always tuned in for something to share — with you, my faithful readers, and with my clients. Even […]

A couple days ago, I got an awkward, hesitant phone call from a building product rep. Technically, it wasn’t a cold call, because I’d reached out first. But it sure left me feeling cold afterward… Here’s what happened… I’d filled in a contact form on the manufacturer’s website last week. I wanted to check out […]

Here’s something that’s always amazed me… (…And it’s the perfect opportunity for you to get your foot in the door on every project out there.) It’s how insufficient a lot of substitution requests are. The ones coming through during a building project’s bidding phase. Or during construction. I’d understand if the specifications weren’t perfect. Or […]