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Yesterday, we talked about exploring caves and how it relates to your marketing. The lesson: Make sure you’re exploring those niches within your market to build deeper relationships and get better results. Today, I’ll tell you how tripping through a corn field brought up another great marketing lesson to share with you. As a quick summary, this […]

This weekend, I had two big “firsts” every Iowa boy should experience… (A lot sooner in life than I did.) Climbing through caves and traipsing through cornfields. And, wouldn’t you know, I managed to churn up a couple valuable marketing lessons along the way. Down and dirty I was with my son on his Boy […]

The other day I was on the road listening to a marketing podcast. I listen to a lot of them, so I can’t remember which one at the moment. Anyway… The host told a story about a company who hired a designer to update their successful magazine ad. But after the new ad ran, the […]

Yesterday, a potential vendor stood up our whole office for lunch. No apology. No email or call to cancel. No nothin’. He’d set up the lunch-and-learn with us two months ago. But he didn’t show up. I know. No big deal, right? We all got our own lunches and went on with our usual business. […]

Yesterday, we started looking for a new dog. And we found it’s not an easy thing. Here’s the story… Six weeks ago, we said goodbye to our German Shepherd, Dag. He was 11 years old and, despite other claims out there, he actually was the best dog in the world. Don’t believe me? Dag was […]