If you're a building product manufacturer or supplier, here's a quick, off-the-cuff tip I just thought of for you...
This morning, minding my own business, I overheard another architect in the office. He was commenting on a casework supplier he'd never heard of getting on his current project that's under construction.
"I'm going to check out their website. If it looks OK I'll feel better about working with them..."
That's right. Architects really do care about your website. And that's why you need to make sure your company's site is doing its job.
The supplier's site I mentioned above? Was it any good?
Not so much.
But they had a link to their Facebook page where they had a lot of decent photos of their recent jobs and projects. And that's all it took for the architect to say, "Wow! They've done some really nice stuff. We're lucky to get them on this small town project."
What's that mean for you? If a website overhaul isn't in your budget, make sure you at least put some time in on your social media pages. Facebook. LinkedIn. Instagram...
It's pretty easy to get something out there that can show your product in all its glory.
And it doesn't have to be professional photography of a finished product. Just get some photos from the field of work in progress. Or something from your shop showing a finished product getting ready to ship out to the job site.
Whatever it is, be sure to include a little text to give some context about the product and where it's going to be installed.
And if you'd like help getting your website ready for prime time, let me know. We can look at how I can help you best wherever you are in the process.
Have a site that's up and running, but not bringing in the leads like it should? We can do a Website Audit to find all the little speed bumps and roadblocks that might be sending your prospects off to find other solutions. And give you a list of quick & easy fixes you can start right now to get things moving in the right direction.
Hop over to the contact form and let me know how I can help.
Make it a great marketing day!