If you’re a building product manufacturer or supplier, here’s a quick, off-the-cuff tip I just thought of for you… This morning, minding my own business, I overheard another architect in the office. He was commenting on a casework supplier he’d never heard of getting on his current project that’s under construction. “I’m going to check […]
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Marketing lessons from an I-80 rest area?
Earlier this week I was traveling down I-80, on my way to a project construction meeting. When I had to make an unplanned stop at a rest area. Who knew I’d walk out with a marketing lesson for you? Of course, I’m always looking for topics to cover in these little ditties I put together for […]
Are your excuses good enough to justify a visit?
This past weekend we were out at the farm again… We have a good family friend who lives about 20 miles away and we love to visit as often as she’ll let us. We’ve known her for less than a year, but it feels like we’ve known each other forever. We loved visiting with her husband […]
A lesson for marketing to architects from the Canadian border
Many moons ago, I was on the marketing team for several large hospital projects in Toronto. So I was traveling from “Podunk, Iowa,” up to the Great White North on a pretty regular basis. This meant an entire day of travel to get from our cozy bed at home to my fancy downtown hotel room […]
Want better connections to architects almost overnight?
Recently, I was driving to one of my architectural projects. While driving, I re-listened to a marketing seminar I’ve found particularly helpful. Helpful in many ways, but especially mindset. And one of the many nuggets I’ve found in there is especially valuable for you. (If your goal is to better connect to architects and your other […]