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On Trade Shows, Breath Mints, and Becoming the Architect’s Choice

By Neil Sutton

Trade shows, breath mints and marketing to architects

Today, I want to share a few sweet tips on trade shows from an architect’s point-of-view. So buckle in and pay attention because these seemingly simple tips could make the difference at your next trade show booth.   Stepping onto the trade show floor… Last week was the AIA Iowa Fall Convention. It’s smaller than […]

“Half-blind architect shares a secret to marketing to architects” [Part 1]

By Neil Sutton

Half-blind architect shares a secret

It was bound to happen eventually, but this Spring it was my time… I finally had to upgrade from my “readers” to full-time glasses. And they’re trifocals to boot. I can see fine far away. But I need a lot of help seeing and reading books/smartphones/labels and also to see my computer screen. All these […]

What did I miss?!?

By Neil Sutton

What did I miss blog post

Yes… I know we’re way into the new year already. And you haven’t heard “Boo” from me. But you’re not going to hear excuses. I’ve been busier than a one-legged man in a butt-kicking contest. And that’s a beautiful thing. And hopefully, you’ve been way too busy yourself to notice or miss me while I […]

Time to switch directions…?

By Neil Sutton

Switch marketing directions

The other morning I saw a clever email subject line I had to swipe. It said: “It’s Time to Switch Fan Directions.” If your not from a part of the country that experiences the four seasons, that phrase might not click. A quick (and probably needless) explanation: Ceiling fans have two directions… In the summer, […]

Walkin’ the walk when you’re marketing to architects

By Neil Sutton

This past weekend, I went to the local car rental place to pick up a car for my week-long business trip. I was going to be driving for 8 hours away, so I’d requested something a little more comfortable than usual. When I got there, they pointed at a bright yellow hot rod. It looked pretty sweet […]

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