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I've been working hard on a few too many things this past week, which means my overtaxed, architect brain didn't get this week's newsletter wrapped up in time to share with you today. But I promise to have it ready next Monday. So, instead of sharing tips with you this week, I was hoping you could help me. I promise it'll be easy, and [almost] painless. Would you take 2 minutes to answer 6 short questions?Your answers will help me write about what helps you most. If so, here's the link. I'd love to hear from you. Cheers to building more than just buildings, and see you next week, Neil Sutton ======= P.S. Do you really want inside an architect's head? When you’re ready, there are 3 ways you can start working with me:
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Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #114 We’ve covered a lot of ground together over the past 4 weeks. You now know how to score your territory. You can sort your relationships and document what matters. And you can also invest your energy where it really counts. [If you missed any steps in this series, see the links at the end of this email.] But there’s a question that you’ve probably been asking yourself along the way. What do you actually do with the other 80%? The architects...
The Monday Morning Building Product AdvisorIssue #113 Quick question before we get started. Think about the last really good meeting you had with an architect. You remember the one… Where the conversation went well, and they opened up about a project. And then they shared a problem they’d been struggling with. How much of that conversation do you remember right now? Not the general feel of the meeting, but the specifics. Like the project type, the timeline he mentioned, the exact problem they...
The Monday Morning Building Product AdvisorIssue #112 Let me describe someone on your call list right now. You’ve been visiting this architect for a while. The relationship feels warm. They let you buy them lunch, attend your CEU presentations, and ask good questions. Every time you leave their office, you feel pretty dang good about things. But wait… should you? I mean, when was the last time they specified your product? If you had to think about that for more than 5 seconds, you might be...