Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
🏛️ A little test you can use when an architect ghosts you
The Monday Morning Building Product Advisor
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Here’s what you can do instead.
It’s not a script. It’s more like a filter… Or a sniff test.
Basically, I ask myself 4 questions before I hit send on any follow-up:
- Does the subject line speak to a real issue they’re thinking about right now?
- Do the first lines show I was actually listening? [Not just pitching?]
- Does the middle link my service to some future headache they’d rather avoid?
- And is the ask something so small and helpful it’d feel weird not to say yes?
That’s it.
If you can check those four boxes, you know your email has a real shot at cutting through the noise. Because it makes life easier for the architect.
And you might not always nail all four. Sometimes I think, “Ahhh… this one still sounds a bit me-focused.” So I might cut some of it.
But running it through that little filter can sharpens things. Fast.
Anyway! If you want the full version (with examples you can steal), just reply:
“Send me the filter.”
I’ll send over the cheat sheet I use myself.
And who knows… maybe your next email won’t get ghosted.
That's it for this week!
[I kept this one short, so those of us in the US can turn our focus to eating grimace proportions this week.]
Cheers to building more than just buildings, and see you next week,
Neil Sutton
Architect | Speaker | The Product Rep Coach
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P.S. Don't forget, if you want here about it first...
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If this was forwarded to you, go to → mmbpa-newsletter(dot)carrd(dot)co ← so you don’t miss the next lesson.
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Monday Morning Building Product Advisor
Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
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