The Monday Morning Building Product Advisor
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Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #105 Over the past year or so, I’ve seen this “legend” I really liked. It's about how the size of the Space Shuttle’s rocket boosters was based on the width of a horse’s rear end. In a nutshell, the story goes: The factory in Utah had to ship the rocket segments by rail to the launch site in Florida. Which meant they had to fit through railway tunnels. The tunnel width was designed to accommodate two standard railroad tracks. The 4 feet, 8 1/2...
The Monday Morning Building Product AdvisorIssue #104 A lot of product reps are tired. Tired of chasing architects. Tired of “circle back” emails. Tired of pouring energy into relationships that never quite click. And on the architect side, we’re tired too. Tired of surprises. Tired of products that looked perfect on the finish board… and 5 years later, don’t look anything like what we thought we were getting. Those two kinds of tired are connected. But, before we get to that, let me share a...
The Monday Morning Building Product AdvisorIssue #103 A few years ago, I was honored when Mark Mitchell asked me to write a guest post for his Whizard Strategy blog. He was a good guy, and I know a lot of us miss him. So today’s issue is a refreshed version of what I wrote back then because, honestly, this problem hasn’t gone away. If anything, it’s gotten trickier. More hybrid work. More remote teams. More “everyone wears six hats” firms. More job titles that sound impressive… but don’t tell...