The Monday Morning Building Product Advisor
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Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #112 Let me describe someone on your call list right now. You’ve been visiting this architect for a while. The relationship feels warm. They let you buy them lunch, attend your CEU presentations, and ask good questions. Every time you leave their office, you feel pretty dang good about things. But wait… should you? I mean, when was the last time they specified your product? If you had to think about that for more than 5 seconds, you might be...
The Monday Morning Building Product AdvisorIssue #111 Most reps I work with are busy. And as someone who’s spent decades on both sides of that relationship (as an architect and as a coach), I can tell you the busyness isn’t the issue. Tell me if this sounds about right: You take long drives each week to cover your territory. Your calendar is full. You’ve got CEU presentations scheduled 3 weeks out. But if we look closely at your territory, the same uncomfortable image would likely show up…...
The Monday Morning Building Product AdvisorIssue #110 While I was talking with a client last week, I shared this story. As I explored better ways to solve it, I found a pretty sweet framework to address it. Unfortunately, it’s stuck in my head, and I keep thinking about it, so I thought I oughta’ share it with you, too. Anyway! Let’s go to the background story… A rep I know [we’ll say he’s called “John”] lost a specification on a very nicely sized project last year. And it wasn’t because his...