The Monday Morning Building Product Advisor
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Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #108 The architect just asked for your help reviewing a substitution request to replace your product... What do you do? The contractor's "equivalent" product costs half as much. But it also has twice the lead time issues. But you can't say that in the substitution review. Can't say it's junk. Can't even really explain why your product is fundamentally different without sounding defensive. So you write up a technical comparison. You send it to...
The Monday Morning Building Product AdvisorIssue #107 The other day, I caught myself doing it again… Thinking like a close-minded jerk architect! A colleague was explaining a technical detail to me, and I caught myself thinking, “You think I don’t know this? I’ve been doing this for 28 years…” Of course, I didn’t say any of that out loud. I’m too nice and diplomatic. But the thought still popped in there. And it made me think of a recent question I got from a reader. They asked: “How should a...
The Monday Morning Building Product AdvisorIssue #105 Over the past year or so, I’ve seen this “legend” I really liked. It's about how the size of the Space Shuttle’s rocket boosters was based on the width of a horse’s rear end. In a nutshell, the story goes: The factory in Utah had to ship the rocket segments by rail to the launch site in Florida. Which meant they had to fit through railway tunnels. The tunnel width was designed to accommodate two standard railroad tracks. The 4 feet, 8 1/2...