The Monday Morning Building Product Advisor
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Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #109 About 6 years ago, this newsletter was in its wee early stages. I had a whopping 10 people signed up. [And 1 of them was me!] Back then, I wasn’t active on LinkedIn or any social media, so I was depending on someone stumbling across my website and signing up. [In other words, I didn’t know WTH I was doing.] And I eventually gave up and stopped writing those emails. But then, in early 2023, I took several courses and learned how to write...
The Monday Morning Building Product AdvisorIssue #108 The architect just asked for your help reviewing a substitution request to replace your product... What do you do? The contractor's "equivalent" product costs half as much. But it also has twice the lead time issues. But you can't say that in the substitution review. Can't say it's junk. Can't even really explain why your product is fundamentally different without sounding defensive. So you write up a technical comparison. You send it to...
The Monday Morning Building Product AdvisorIssue #107 The other day, I caught myself doing it again… Thinking like a close-minded jerk architect! A colleague was explaining a technical detail to me, and I caught myself thinking, “You think I don’t know this? I’ve been doing this for 28 years…” Of course, I didn’t say any of that out loud. I’m too nice and diplomatic. But the thought still popped in there. And it made me think of a recent question I got from a reader. They asked: “How should a...