We're in the middle of a Specification Crisis for architectural product reps.
- Architects are more skeptical than ever
- Attention spans are shorter than your walk back out to your car
- Every rep is showing up with the same generic pitch
As a result, it's never been harder to get specified... let alone build the relationships that lead to ongoing specs across multiple projects.
But after working with architectural product reps for 11 years (and being an architect for 28+ years on top of that), I found a solution:
Pre-Meeting Research.
Done right, these 90 minutes can have a tremendous impact on every single aspect of your business:
- Specifications - Converting meetings into actual specs
- Relationships - Building trust that leads to repeat business
- Differentiation - Standing out from every other rep they meet
- Confidence - Walking in knowing exactly what to say
And now, I'd love to share it with you.