The walls of my office are lined with books. Some are books on architecture and art. But most of the shelves are filled with books on business, marketing and copywriting. But I’ve still got a small section devoted to self-improvement and inspirational books. Words to lift me up and guide me when I need that […]
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“Tear it ALL down and start over…”
This past weekend, I took a guided tour of a farm that’s been set up as a “CRP.” (I’ll explain what that means in a moment…) Now, I’ll be honest. Even though I’ve lived in the Midwest my whole life, I know very little about farms or the country. I’m just a city boy. But this unexpected […]
Reading Neil’s emails is like washing your face…
From: 5,000 feet due west of the South Skunk River Friday, 6:30 a.m. “My way of learning is to heave a wild and unpredictable monkey-wrench into the machinery.” — Dashiell Hammett, The Maltese Falcon So, the other day I read this article about why you should wash your face every night. No, I don’t wear […]
Killing your marketing budget [continued]
In yesterday’s post, you started looking at ways to effectively kill your bloated marketing budget. I told you about my concerns for our building industry and the state of building product manufacturers’ marketing strategies. Then started to list some proven methods you can start using to kill off that pesky marketing budget so nicely your […]
Great Ways to ‘Murd-alize’ Your Marketing Budget
It was almost exactly six years ago, sitting here at this very desk. That’s when the fog cleared and I started seeing things differently. That’s when I started learning about marketing and copywriting. And that’s when I started to worry about the state of the building industry… It’s happened before, you know? About a quarter […]