How the heck can I possibly know your building material website isn’t performing as well as you’d like? (Just in case you were wondering, that’s what “sucking wind” means… I learned it back in the Army when we were having trouble keeping up the pace with our drill sergeants…) So how did I know? Am […]
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Are your AIA presentations making this critical error?
Last Friday, I was sitting at lunch with a room full of fellow architects. And I overheard something that perked my ears up… Something to help you make sure you’re creating a good AIA presentation. You see? I’m always tuned in for something to share — with you, my faithful readers, and with my clients. Even […]
Can you say “Awkward Cold Call”…?
A couple days ago, I got an awkward, hesitant phone call from a building product rep. Technically, it wasn’t a cold call, because I’d reached out first. But it sure left me feeling cold afterward… Here’s what happened… I’d filled in a contact form on the manufacturer’s website last week. I wanted to check out […]
How to Write Defensively and Get Your Substitution Requests Approved
Here’s something that’s always amazed me… (…And it’s the perfect opportunity for you to get your foot in the door on every project out there.) It’s how insufficient a lot of substitution requests are. The ones coming through during a building project’s bidding phase. Or during construction. I’d understand if the specifications weren’t perfect. Or […]
A marketing to architects primer for the “Uninitiated”
About 18 months ago, I wrote a guest post for another marketing blog. It was a rather meaty post. About 2,200 words. The post lays out nine simple steps you can take to start building your network of architects. Connections who look to you as their go-to expert on your building products. Notice I said […]