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More than twenty-five years ago, somewhere high above the Big Piney River in the Ozarks, I learned to see in the dark. I wasn’t stargazing. I wasn’t playing with night vision goggles. It wasn’t even ninja-training. I was in Army Basic Training on a five-day bivouac. Hiking six miles into the foothills and camping in […]

Years ago, I read a great article about the art of putting together a set of construction documents. (I wish I could still find it, but Google and I failed this time around…) Whatever. The point of the article was a quality set of drawings can influence the care a builder puts into the construction. […]

Yesterday, we talked about exploring caves and how it relates to your marketing. The lesson: Make sure you’re exploring those niches within your market to build deeper relationships and get better results. Today, I’ll tell you how tripping through a corn field brought up another great marketing lesson to share with you. As a quick summary, this […]

This weekend, I had two big “firsts” every Iowa boy should experience… (A lot sooner in life than I did.) Climbing through caves and traipsing through cornfields. And, wouldn’t you know, I managed to churn up a couple valuable marketing lessons along the way. Down and dirty I was with my son on his Boy […]

The other day I was on the road listening to a marketing podcast. I listen to a lot of them, so I can’t remember which one at the moment. Anyway… The host told a story about a company who hired a designer to update their successful magazine ad. But after the new ad ran, the […]