Read time: 4 minutes Today, I’ll show you a deliberate practice routine you can plug into your weekly & monthly schedule to help improve your AIA CEU-accredited lunch & learns (L&Ls). Even though I’ll continue to share other interesting & fun ways to connect with architects, I know L&Ls hold a special place in your […]
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#004 – How To Build An Online Community For Even Stronger Relationships with Architects
Ever wanted to create your very own online community where you can keep architects hooked? But whatever you try falls flat… You know what I’m talking about: You post something great on LinkedIn, but the response is crickets. Or you host an event, and attendance is lackluster. It’s like throwing a party where no one […]
#003 – 8 steps to creating your own DIY kit campaign that will grab the architect’s attention
In today’s issue, I’ll show you how I’d create a simple DIY kit campaign you can send to your ideal architects to assemble and engage with your product quickly. Nowadays, everything is online all the time… That means architects are always curious when something “lumpy” lands on their desk. 👀 By creating & sending a […]
#002 – Want to throw intentional dinners that architects talk about?
I’ll come right out and say what you’re thinking… “Lunch & learns” S.U.C.K. for 99% of building product reps trying to start a decent relationship with architects. Let me guess… When you went to give your first lunch-and-learn (L&L), you imagined it ending better than: “Thanks for the lunch & CEUs. Now pack up your […]
#001 – The “Mystery Mailer” that unlocks your connection to architects
Today, I’ll show you what to include in a “Mystery Mailer” you send to architects. Today’s digital world is overloading architects with emails & social media content. As one of my mentors, Brian Kurtz, says, “The least crowded In Box is the one at the end of your driveway or in the lobby of your […]