Blog

Yesterday, I was reading about how — and why — to get great testimonials from your customers and clients. (Sean D’Souza at Psychotactics has a lot of great marketing information and ideas out there. You should check them out sometime.) Anyway, it got me thinking about what I see a lot of building industry companies doing […]

Last week, I was passing a semi on the highway. As I passed the long trailer, I looked up and saw the giant, angry face of Bigfoot plastered across the side (I think it was a truck full of beef jerky…). Anyway, besides making me hungry for salted meat, it also got me thinking about […]

If you’re a building product manufacturer or supplier, here’s a quick, off-the-cuff tip I just thought of for you… This morning, minding my own business, I overheard another architect in the office. He was commenting on a casework supplier he’d never heard of getting on his current project that’s under construction. “I’m going to check […]

Earlier this week I was traveling down I-80, on my way to a project construction meeting. When I had to make an unplanned stop at a rest area. Who knew I’d walk out with a marketing lesson for you? Of course, I’m always looking for topics to cover in these little ditties I put together for […]

This past weekend we were out at the farm again… We have a good family friend who lives about 20 miles away and we love to visit as often as she’ll let us. We’ve known her for less than a year, but it feels like we’ve known each other forever. We loved visiting with her husband […]