“Neil is so much more than a writer. As an architect, he’s a specialist in the field and takes clients through a process far beyond writing copy.”
Christi Cardenas, Owner, The Plains Agency (representative for Archovations, Inc.)
My agency works with writers and editors regularly. So, the only obstacle is if my client opposes it from a resource standpoint. I find it’s especially useful for a professional copywriter to review existing presentation materials. To suggest and create revisions consistent in voice and tailored to the target audience.
Our client realized that to capture their target audience, they had to move away from a “just the facts” approach. To language that clearly presented the needs and solutions their products offer.
The discovery process was particularly unexpected and enlightening. I personally appreciated the way Neil guided the process so the client had the “aha” moment naturally. It completely changed how the client will approach their existing and future customers. By solidifying their unique identity in the marketplace.
The top three benefits of working with Neil are:
- Exceptional and timely delivery of services.
- Superior product including the preliminary exercises.
- Valuable brand insights without breaking the bank.
I will absolutely recommend Neil’s services to others. He takes the time to understand the client’s business and makes no assumptions. You really do have the opportunity to see your business through a non-partisan third party’s eyes.
Neil is so much more than a writer. As an architect, he’s a specialist in the field and takes clients through a process far beyond writing copy. He does this to frame his written work appropriately. But the client ends up understanding how their business is currently perceived (the good, the bad, and the 'let’s improve'). So, the value extends far beyond the written deliverables.