“…[Neil] helped us develop something more industry-specific. And specific to an audience we couldn’t have found otherwise. If we had a copywriter with only a copywriting background, we wouldn't have been able to zero in on our Unique Selling Proposition – our USP...”
Danielle Yuthas, Vice President of Marketing, SpeedPro, Centennial, CO
It's hard to find a copywriter or a business advisor who understands our business. It's a very niche, B-to-B, custom field where you can have copywriters. But they need to have an idea of what goes on in the industry and the types of products we provide. Or they're not going to be able to deliver the message correctly.
Neil came in and showed us what message architects and designers like him want to hear. And he helped us develop something more industry specific. And specific to an audience we couldn’t have found otherwise. If we had a copywriter with only a copywriting background, we wouldn't have been able to zero in on our Unique Selling Proposition – our USP.
Neil is very responsive and able to turn projects around quickly. And he's open. With everything we do, we put our franchise owners first. And our franchise owners could ask Neil any of their questions. They asked him about their sales kits they're putting together. They would run those materials by him to get great feedback.
This is helpful, not only from a corporate standpoint. But also, Neil’s willingness to help individual owners look at what they already have. And help them to move their businesses forward. Above and beyond helping SpeedPro’s home office or our marketing system as a whole.
He’s very knowledgeable in the building design space, which is important. He pointed us to CEUs and some of the more industry-specific components. He gave us the insider’s viewpoint on online marketing opportunities for reaching architects. So that's always helpful to have a subject matter expert.
The clarity of his webinar presentation to the franchise owners was very strong. He presented in a way anyone unfamiliar with the building industry could understand. And they were able to pick up on it and take part in the conversation.
He helped us narrow down and zero in on the right messaging. We have so many products we can offer to so many different people. That makes it hard to see from our side which of those is more or less valuable. So, Neil helped us to focus on and prioritize what was most important and impactful to our business.
I happily recommend Sutton Copywriting to other businesses. He’s thorough, fast, and efficient. And – whether it's within the building design industry or another industry – Neil can help other brands hone the message they need to deliver. And then focus on crafting it. Instead of having it focused only on the verbiage itself.
We had a great time working with Neil and our franchise owners got a lot of value out of it. And we're looking to carry several initiatives we started together into next year as well.