There are a lot of books & courses on marketing & sales, and LinkedIn is packed with loads of email marketing tips.
But, sometimes, you’ve gotta look elsewhere for inspiration. Example: I heard one line from a movie, 𝘓𝘶𝘤𝘬𝘺 𝘕𝘶𝘮𝘣𝘦𝘳 𝘚𝘭𝘦𝘷𝘪𝘯, reinforcing an email marketing tip to help your emails stand out.
Doin’ the Kansas City Shuffle…
The movie is a crime mystery & its premise is a con game known as a Kansas City Shuffle. Bruce Willis’ character, Mr. Goodkat, explained, “𝘈 𝘒𝘢𝘯𝘴𝘢𝘴 𝘊𝘪𝘵𝘺 𝘚𝘩𝘶𝘧𝘧𝘭𝘦 𝘪𝘴 𝘸𝘩𝘦𝘯 𝘦𝘷𝘦𝘳𝘺𝘣𝘰𝘥𝘺 𝘭𝘰𝘰𝘬𝘴 𝘳𝘪𝘨𝘩𝘵, 𝘺𝘰𝘶 𝘨𝘰 𝘭𝘦𝘧𝘵.”
What’s this got to do with you, and where’s your email marketing tip?
[You: “𝘐𝘴 𝘪𝘵 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘳𝘪𝘤𝘬𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦?” 🤔]
That line stuck because it reminded me of a phrase you’ve probably heard:
“𝘞𝘩𝘦𝘯 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦 𝘻𝘪𝘨𝘴, 𝘺𝘰𝘶 𝘻𝘢𝘨…”
That mindset can take your marketing to the next level to stand out.
I can’t tell you how many businesses I’ve talked to who think their website is “just fine” because it looks like the competition’s. Or their brochures are “just peachy” because they match the other booths at the trade show.
Or their emails look like every other prospecting email out there…
[You: “𝘛𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘴𝘰𝘶𝘯𝘥 𝘱𝘳𝘦𝘵𝘵𝘺 𝘴𝘸𝘦𝘦𝘵.” 🤩]
[Me: 𝘕𝘰. 𝘕𝘰, 𝘪𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵…🤦🏻♂️]
Look at your emails from the architect’s standpoint…
As an architect, I get bombarded daily by sucky sales emails.
What happens to 95% of those?
==> They sit unread in my inbox for a week.
==> Then, when I have a minute, I’ll search & delete.
The key here is that 5% of the emails 𝙙𝙤𝙣’𝙩 go that route. So what makes those sales emails stand out? Why did I hang on to them?
They had a subject line that stood out to get it opened.
Inside the email was a helpful tool or resource I wanted to keep for future reference. Something VALUABLE.
The other 95% of emails are all about the company & its products—nothing of value for me, their prospect.
So what can you do today to start zagging with your email marketing?
Look at the emails you’re sending. Then, compare it to your competition.
Are you doing things to stand out? Are you focused on your prospect’s problems & concerns and providing value?
Or are you OK with blending in? “Playing it safe” with the status quo?
(Where else have you caught a hidden marketing or selling tip while watching a movie or show?)
If your answer is “No,” go to the contact form and let me know where you’re struggling. I read & respond to every email.
Until next time, make it a great marketing day!