There are a lot of books & courses on marketing & sales, and LinkedIn is packed with loads of email marketing tips.
But, sometimes, you’ve gotta look elsewhere for inspiration. Example: I heard one line from a movie, ๐๐ถ๐ค๐ฌ๐บ ๐๐ถ๐ฎ๐ฃ๐ฆ๐ณ ๐๐ญ๐ฆ๐ท๐ช๐ฏ, reinforcing an email marketing tip to help your emails stand out.
Doin’ the Kansas City Shuffle…
The movie is a crime mystery & its premise is a con game known as a Kansas City Shuffle. Bruce Willis’ character, Mr. Goodkat, explained, “๐ ๐๐ข๐ฏ๐ด๐ข๐ด ๐๐ช๐ต๐บ ๐๐ฉ๐ถ๐ง๐ง๐ญ๐ฆ ๐ช๐ด ๐ธ๐ฉ๐ฆ๐ฏ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฃ๐ฐ๐ฅ๐บ ๐ญ๐ฐ๐ฐ๐ฌ๐ด ๐ณ๐ช๐จ๐ฉ๐ต, ๐บ๐ฐ๐ถ ๐จ๐ฐ ๐ญ๐ฆ๐ง๐ต.”
What’s this got to do with you, and where’s your email marketing tip?
[You: “๐๐ด ๐ช๐ต ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐ฃ๐ฆ ๐ต๐ณ๐ช๐ค๐ฌ๐ช๐ฏ๐จ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ?” ๐ค]
[Me: ๐๐ฐ๐ฑ๐ฆ.]
That line stuck because it reminded me of a phrase you’ve probably heard:
“๐๐ฉ๐ฆ๐ฏ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ ๐ฆ๐ญ๐ด๐ฆ ๐ป๐ช๐จ๐ด, ๐บ๐ฐ๐ถ ๐ป๐ข๐จ…”
Thatย mindset can takeย your marketing to the next level to stand out.
I can’t tell you how many businesses I’ve talked to who think their website is “just fine” because it looks like the competition’s. Or their brochures are “just peachy” because they match the other booths at the trade show.
Or their emails look like every other prospecting email out there…
[You: “๐๐ฉ๐ข๐ต ๐ฅ๐ฐ๐ฆ๐ด ๐ด๐ฐ๐ถ๐ฏ๐ฅ ๐ฑ๐ณ๐ฆ๐ต๐ต๐บ ๐ด๐ธ๐ฆ๐ฆ๐ต.” ๐คฉ]
[Me: ๐๐ฐ. ๐๐ฐ, ๐ช๐ต ๐ฅ๐ฐ๐ฆ๐ด๐ฏ’๐ต…๐คฆ๐ปโโ๏ธ]
Look at your emails from the architect’s standpoint…
As an architect, I get bombarded daily by sucky sales emails.
What happens to 95% of those?
==> They sit unread in my inbox for a week.
==> Then, when I have a minute, I’ll search & delete.
The key here is that 5% of the emails ๐๐ค๐ฃ’๐ฉ go that route. So what makes those sales emails stand out? Why did I hang on to them?
They had a subject line that stood out to get it opened.
Inside the email was a helpful tool or resource I wanted to keep for future reference. Something VALUABLE.
The other 95% of emails are all about the company & its productsโnothing of value for me, their prospect.
So what can you do today to start zagging with your email marketing?
Look at the emails you’reย sending. Then, compare it to your competition.
Are you doing things to stand out? Are you focused on your prospect’s problems & concerns and providing value?
Or are you OK with blending in? “Playing it safe” with the status quo?
(Where else have you caught a hidden marketing or selling tip while watching a movie or show?)
If your answer is “No,”ย go to the contact form and let me know where you’re struggling. I read & respond to every email.
Until next time, make it a great marketing day!
Neil