Last week, I was passing a semi on the highway. As I passed the long trailer, I looked up and saw the giant, angry face of Bigfoot plastered across the side (I think it was a truck full of beef jerky...).
Anyway, besides making me hungry for salted meat, it also got me thinking about you.
Yeah, that's right. I said it. Bigfoot reminds me of you.
Well, more specifically, of helping you get better at marketing to architects.
So, I had a scathingly brilliant idea...
I thought I'd invite the big guy himself to take over today's message.
I'm not sure where he'll go with this -- I get the impression he's not too fond of the building industry. But hopefully, he'll share a secret or two so you can pluck out something of value to carry you into the coming winter.
Either way, I'll give you my two cents worth at the end.
Take it away, Bigfoot...
Yeah, I gotta' tell ya' I don't like this time of year...
All the leaves are falling, which means I'm losing a lot of my hiding places. So I have to head to the higher ground where there's more of those pine trees that keep their needles all year.
Which is no treat, let me tell you. (Ever tried hiding in a pine tree with no clothes on? Didn't think so...)
Any-whoo -- I'm guessing you don't want me to go off on that little tangent. So I'll share an insight I've picked up recently you're free to use to your little heart's content. Maybe it's helpful... maybe not... Whatever!
I already mentioned the first biggie in my toolbelt (if I wore a belt that is...).
That's right. It's the hiding thing. You've gotta' be good at hiding if you don't want people bugging you all the time. (Which I don't.)
I used to be a lot better at it, but I seem to be showing up in peoples ads more and more lately. Grrr!
And you know, I've noticed you're pretty good at hiding yourself. At least online.
How can I say that?
Well, this is a little embarrassing, but I'll be straight with you. Whenever a new building or house pops up too close to my home, I noticed my late-night, poo-flinging wasn't having any effect...
The buildings didn't go away...
So I started going online to see if I could find more about what these high-faluting, poo-resistant building materials were made of.
(What? Just because I live in the woods, you don't think I have wi-fi? Hello... Hotspot... I'm not a total savage- C'mon!)
Anyway, where was I? Oh yeah! So after a lot of Google searching, I'd finally find the websites for these products.
Lots of pretty pictures and lots of blah-blah-blah words. "We're world class, best-in-show, ultimate solutions, yadda, yadda, yadda..."
But these websites seem to hide the important information and details I needed to get my very important work done.
Where were the details to show me how to disassemble... I mean... install these products?
Where do I find what they're made of? The technical information?
How do I find out who the local knucklehead is who's selling these products, so I can scare him off?
Inquiring minds want to know!
That's what I mean by you being good at hiding.
My hat goes off to you. Keep up the good work!
With more of these difficult-to-navigate building product websites out there, maybe we'll start to see more of those simple log-cabins again. With simple thatch roofs and
Now there's a building I know how to handle.
My other tip? Eat more fruits and nuts! That other crap you're eating is terrible for you!
Neil here again... Um, thanks, Bigfoot.
Sorry if he was a bit harsh there. He's not known for his tactfulness.
Anyway, if he hit a nerve and you're wondering if your website needs a hard look with the fresh eyes of an architect. Let me know.
Just send me a note using the Contact Form. We can look at a thorough website audit to make sure your site is working at its best as your 24-hour a day salesperson.
Until next time...
Make it a great marketing day!