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NOTE: Today’s issue has a little different format than usual. I created a free guide for you!

So, read the quick summary below, but then check out the link at the end for the PDF that’ll go deeper into each strategy.

Cool? Let’s go!

Ready To Outsmart The Big Spenders?

If you’re struggling to compete with brands that treat their budget like Monopoly money…

Today, I’ll show you that you don’t need deep pockets to compete—you just need leverage.

Below is a quick breakdown of 5 strategies that’ll help get you specified on more projects without breaking the bank.

1. Test Small, Aim Big

Start with tiny marketing experiments (e.g., a small LinkedIn ad or an email campaign).

Identify what works, then scale it up. Small tests, big wins.

Set up automated, value-packed follow-ups to gently remind leads about you.

Think helpful, not pushy.

Focus on strategic, budget-friendly platforms like LinkedIn or co-op ads.

Stretch each dollar by targeting where your audience spends their time.

Your past clients are gold.

Reach out with personalized updates or offers to remind them why they loved working with you.

Partner with non-competing businesses for mutual referrals.

Incentivize them to make sending leads effortless.

Want to dive deeper and get cheatsheets for each strategy?

[Download Your Free Guide Now] and turn these insights into action that boosts your specs.

That’s it for this week!

Cheers to building more than just buildings, and see you next week,

Neil Sutton Architect | Speaker | Coach to Building Product Reps

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P.S. Want to really get inside an architect’s head?

When you’re ready, here are 3 ways you can work with me:

Product reps: If you’re serious about getting better at connecting with architects — Book a 1-on-1 call with me.
Business owners or Sales Team Leaders: You can Book an Architect Connections Training Call for you and your team. Reach out and I can send you details ASAP.
Speaking: If you’d like me to present at an upcoming sales meeting or event, reach out, and let’s talk!

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Psst! If you’re new around here, subscribe here so you don’t miss the next lesson.
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