The Monday Morning Building Product Advisor
|
So, here is a two-part email series that shares one of the frameworks I’ve successfully used for years…
I hope you find them as valuable as I have.
[I’ve heard from several of those early subscribers who’ve been using these for the past two years that they’ve been working well for them, too.]
That's it for this week!
Cheers to building more than just buildings, and see you next week,
Neil Sutton
Architect | Speaker | The Product Rep Coach
=======
P.S. Do you really want inside an architect's head?
When you’re ready, there are 3 ways you can start working with me:
=======
If this was forwarded to you, go to → mmbpa-newsletter(dot)carrd(dot)co ← so you don’t miss the next lesson.
=======
Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #113 Quick question before we get started. Think about the last really good meeting you had with an architect. You remember the one… Where the conversation went well, and they opened up about a project. And then they shared a problem they’d been struggling with. How much of that conversation do you remember right now? Not the general feel of the meeting, but the specifics. Like the project type, the timeline he mentioned, the exact problem they...
The Monday Morning Building Product AdvisorIssue #112 Let me describe someone on your call list right now. You’ve been visiting this architect for a while. The relationship feels warm. They let you buy them lunch, attend your CEU presentations, and ask good questions. Every time you leave their office, you feel pretty dang good about things. But wait… should you? I mean, when was the last time they specified your product? If you had to think about that for more than 5 seconds, you might be...
The Monday Morning Building Product AdvisorIssue #111 Most reps I work with are busy. And as someone who’s spent decades on both sides of that relationship (as an architect and as a coach), I can tell you the busyness isn’t the issue. Tell me if this sounds about right: You take long drives each week to cover your territory. Your calendar is full. You’ve got CEU presentations scheduled 3 weeks out. But if we look closely at your territory, the same uncomfortable image would likely show up…...