The Monday Morning Building Product Advisor
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Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.
The Monday Morning Building Product AdvisorIssue #130 Our old pal Frazzled Frank, the product rep, had another tough week. I’m sharing his story not to embarrass the fictional fella. But to show how he blamed the wrong thing. Last week, he met with two different firms and gave the same product presentation. He did a fine job both times. Monday’s meeting went swimmingly. The architects got interested, pulled up a project on their screen, and started asking about lead times and warranty...
The Monday Morning Building Product AdvisorIssue #129 A few weeks back, I pointed out that your product’s best fact is probably already in your technical documents, just waiting for someone to spot it. Today, I have even tougher news for your marketing team: The best sentence for your presentations is already out there. And your team didn’t write it. An architect did. OK, OK... easy now... Let me explain by sharing the most useful headline test I know. Joanna Wiebe, founder of Copyhackers,...
The Monday Morning Building Product AdvisorIssue #128 Let’s walk through a conversation. It’s based on over 100 meetings I’ve had over 29 years as an architect. I use this example to coach reps because the first few minutes show everything important about consultative selling. Our old friend “Frazzled Frank,” the product rep, meets with a project manager at a firm specializing in multi-family projects. Let’s call the PM “Marcus.” Frank has prepared for the meeting and believes balcony...