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Monday Morning Building Product Advisor

🏛️ Architect hibernation mode initiating in 5…4…3…

Published 3 months ago • 1 min read

The Monday Morning Building Product Advisor
​Issue #99.9*

As I roll myself up into an itty-bitty, architect-shaped ball to hibernate in front of the fireplace for the next week or so, I didn’t want to leave you completely hanging…

I’ll take a short break over the holidays, so you’ll get the next newsletter on January 5th. Until then, I wanted to share a few links you may find interesting or helpful.

[*NOTE: This is technically my 100th issue, but I’d like to add a little more PIZAZZ to that one. So we’ll call this year-end wrap-up #99.9. ‘K?]

Anyway! Here are the links…

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Here’s a fable I like to share to help product reps keep from eroding trust with us architects…

​Beware The Camel’s Nose​

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This next one was my most viewed and semi-viral (for me) LinkedIn post of 2025. I hope you enjoy it (and get a little chuckle as well)…

​Don’t be too quick to cancel that architect…​

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Last August, I wrote a newsletter that gave a book recommendation, and the classic lesson I learned from it, and now you can too…

​How a monkey, a sailor & an old book help you improve sales​

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That's it for this week!

Cheers to building more than just buildings, and see you next week,

Neil Sutton
​Architect | Speaker | The Product Rep Coach

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P.S. My hopes & dreams of releasing the Pre-Meeting Research system before Christmas are likely dashed on the rocks of 2025. But, while I’m curled up in that ball by the fire, I’ll be working on getting it wrapped up.

So, if you’re NOT already on the waiting list, but DO want the best price when it comes out, there’s still time to hop on it… HERE​

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​If this was forwarded to you, go to → mmbpa-newsletter(dot)carrd(dot)co ← so you don’t miss the next lesson.
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Monday Morning Building Product Advisor

Neil Sutton

Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.

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