🏛️ Architect hibernation mode initiating in 5…4…3…


The Monday Morning Building Product Advisor
Issue #99.9*

As I roll myself up into an itty-bitty, architect-shaped ball to hibernate in front of the fireplace for the next week or so, I didn’t want to leave you completely hanging…

I’ll take a short break over the holidays, so you’ll get the next newsletter on January 5th. Until then, I wanted to share a few links you may find interesting or helpful.

[*NOTE: This is technically my 100th issue, but I’d like to add a little more PIZAZZ to that one. So we’ll call this year-end wrap-up #99.9. ‘K?]

Anyway! Here are the links…

***

Here’s a fable I like to share to help product reps keep from eroding trust with us architects…

Beware The Camel’s Nose

***

This next one was my most viewed and semi-viral (for me) LinkedIn post of 2025. I hope you enjoy it (and get a little chuckle as well)…

Don’t be too quick to cancel that architect…

***

Last August, I wrote a newsletter that gave a book recommendation, and the classic lesson I learned from it, and now you can too…

How a monkey, a sailor & an old book help you improve sales

***

That's it for this week!

Cheers to building more than just buildings, and see you next week,

Neil Sutton
Architect | Speaker | The Product Rep Coach

=======

P.S. My hopes & dreams of releasing the Pre-Meeting Research system before Christmas are likely dashed on the rocks of 2025. But, while I’m curled up in that ball by the fire, I’ll be working on getting it wrapped up.

So, if you’re NOT already on the waiting list, but DO want the best price when it comes out, there’s still time to hop on it… HERE

=======
If this was forwarded to you, go to → mmbpa-newsletter(dot)carrd(dot)co ← so you don’t miss the next lesson.
=======

Monday Morning Building Product Advisor

Connecting with architects should be simple. I'm a veteran architect (28+ years) who's been helping architectural product reps get even better at it for 11 years. So we're all working toward a stronger industry. Get the weekly insights by signing up here.

Read more from Monday Morning Building Product Advisor

The Monday Morning Building Product AdvisorIssue #130 Our old pal Frazzled Frank, the product rep, had another tough week. I’m sharing his story not to embarrass the fictional fella. But to show how he blamed the wrong thing. Last week, he met with two different firms and gave the same product presentation. He did a fine job both times. Monday’s meeting went swimmingly. The architects got interested, pulled up a project on their screen, and started asking about lead times and warranty...

The Monday Morning Building Product AdvisorIssue #129 A few weeks back, I pointed out that your product’s best fact is probably already in your technical documents, just waiting for someone to spot it. Today, I have even tougher news for your marketing team: The best sentence for your presentations is already out there. And your team didn’t write it. An architect did. OK, OK... easy now... Let me explain by sharing the most useful headline test I know. Joanna Wiebe, founder of Copyhackers,...

The Monday Morning Building Product AdvisorIssue #128 Let’s walk through a conversation. It’s based on over 100 meetings I’ve had over 29 years as an architect. I use this example to coach reps because the first few minutes show everything important about consultative selling. Our old friend “Frazzled Frank,” the product rep, meets with a project manager at a firm specializing in multi-family projects. Let’s call the PM “Marcus.” Frank has prepared for the meeting and believes balcony...